Although the technology for creating a QR code has existed for many years the use of these images in marketing and at the customer service interface has only commenced within the last few years. One main driver behind this has been the explosion in smart phones many of which incorporate a QR code reader enabling the consumer to scan and wherever they are.
Adoption within the UK is increasing but we need to look to the USA as the major area for usage statistics. In June 2011 6% of the total mobile phone enabled population scanned a QR code on their mobile device. That is a significant proportion of the mobile phone enabled population who are engaging with QR codes to gather additional information. Within the statistics there is currently a clear skew towards 18 to 34-year-old male adopters.
There is no doubt that we are at the beginning of a new opportunity for interacting with consumers and for providing information to them at the point of contact. Whilst much needs to be learned in how consumers will interact with QR codes it is obvious that businesses need to commence their learning now and start to integrate QR codes, where appropriate, within their communications with customers and within store.
A major advantage over printed leaflets is that QR codes can not only provide data which can also link out to websites through trackable links. This means that response rates can be tracked and overlaid with geographic information and time-of-day etc. This is a significant opportunity for marketing managers who of facing a very challenging future with the current economic climate.
QRCoded.co.uk aims to bring you the latest initiatives and opportunities in the use of QR codes together with providing access to basic tools whether that be to create a standard QR code, a customised QR code or QR code scanner for your mobile phone so that you can start to improve your knowledge in the same way that your customers are.